CUHK Advertising Master Series 2025-2026 – Any Future for the Idea Business?

Topic: Any Future for the Idea Business?

The Business Communication landscape has never been more volatile. We are witnessing headlines such as “WPP cuts out the agency to help brands create their own ads with AI” (Reuters). Weak agency performance has resulted in the replacement of agency’s Global CEO and imminent mega-merger of marketing services groups. Where have all the Ideas gone? Is there any future for the Idea Business?

We bring together a panel of the young creatives and executives who have become Young Masters in the field. All alumni of CUHK Advertising, they joined the business fueled by their passion for ideas. Join us for an engaging discussion as we explore the future together.

The Panel:
Bennet Tsui, Founder, 5 Miles Lab Company Limited
Joe Yue, Creative Partner, Grey Hong Kong
Tatiana Le, Associate Creative Director, Ogilvy
Sue Su, Associate Creative Director, GIMC (Guangdong Advertising Group Co.,Ltd 省廣集團)