{"id":6784,"date":"2013-09-23T16:09:38","date_gmt":"2013-09-23T08:09:38","guid":{"rendered":"https:\/\/cuhkmdw-dev.visibleone.dev\/peoples\/wu-shih-chia\/"},"modified":"2025-10-13T14:27:48","modified_gmt":"2025-10-13T06:27:48","slug":"%e5%90%b3%e4%b8%96%e5%ae%b6","status":"publish","type":"peoples","link":"https:\/\/cuhkmdw-dev.visibleone.dev\/zh\/people\/%e5%90%b3%e4%b8%96%e5%ae%b6\/","title":{"rendered":"\u5433\u4e16\u5bb6"},"content":{"rendered":"<p class=\"plan\" style=\"text-align: left;\"><strong>M.S.<\/strong><br \/>\nBoston University, USA<\/p>\n<p class=\"plan\" style=\"text-align: left;\"><strong>Ph.D.<\/strong><br \/>\nFudan University, China<\/p>\n","protected":false},"featured_media":45124,"template":"","people_categories":[263],"about_nah_category":[293],"about_nah_code":[1411],"class_list":{"0":"post-6784","1":"peoples","2":"type-peoples","3":"status-publish","4":"has-post-thumbnail","6":"people_categories-teaching-staff-zh","7":"about_nah_category-nah-3-f-zh","8":"about_nah_code-320-zh"},"acf":{"student_chinese_name":"","full_name":"","name_with_title_prof":"\u5433\u4e16\u5bb6","position":"\u5c08\u696d\u61c9\u7528\u526f\u6559\u6388","full_position":"","project":"","content":"<h4><span style=\"color: #ea1e49;\">Research Interests<\/span><\/h4>\r\n<ul>\r\n \t<li>Social Media and User Behavior<\/li>\r\n \t<li>Multi-national Corporation Communication Strategy<\/li>\r\n \t<li>Corporate Social Responsibility and Sustainability<\/li>\r\n \t<li>Global Branding and Brand Management<\/li>\r\n \t<li>Fashion Marketing<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49;\">Teaching Interests<\/span><\/h4>\r\n<ul>\r\n \t<li>Digital Public Relations<\/li>\r\n \t<li>Corporate Communication Theories and Practices<\/li>\r\n \t<li>Strategic PR Campaign Planning &amp; Cases<\/li>\r\n \t<li>Crisis Management &amp; Communication<\/li>\r\n \t<li>Brand Management<\/li>\r\n \t<li>Fashion (style) marketing<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49;\">Academic Activity &amp; Professional Experience<\/span><\/h4>\r\n<ul>\r\n \t<li>PI, 2016-2022 CSR Communication and Sustainability Forum, CUHK<\/li>\r\n \t<li>Co-PI, 2020-2022 Taipei Fashion Week<\/li>\r\n \t<li>Moderator, 2021 MarketingPulse Conference, HKTDC<\/li>\r\n \t<li>Moderator, 2019 MarketingPulse Conference, HKTDC<\/li>\r\n \t<li>PI, 2019 International Fashion Forum, Taipei Fashion Week<\/li>\r\n \t<li>General Manager of Communication, Chanel Taiwan (2005-2012)<\/li>\r\n \t<li>Section Head of External Relations, SKII\/MaxFactor Greater China, P&amp;G (2001-2004)<\/li>\r\n \t<li>Director of Marketing &amp; Communication, Chrysler Taiwan (1999-2001)<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49;\">Awards<\/span><\/h4>\r\n<ul>\r\n \t<li>Best Full-paper Award, Corporate and Marketing Communications Conference (CMC) 2025<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49;\">Advice to students<\/span><\/h4>\r\n<ul>\r\n \t<li>Choose what you love. Love what you choose.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49;\">More About Dr. Wu<\/span><\/h4>\r\n<ul>\r\n \t<li><a style=\"color: #ea1e49;\" href=\"https:\/\/cuhkmdw-dev.visibleone.dev\/wp-content\/uploads\/2023\/02\/wuarticles.pdf\">\u5c08\u6b04<\/a><\/li>\r\n<\/ul>","publication_list_title":"Publication List :","people_publication_lists":[{"people_publication_list_title":"Book","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">\u300a\u5411\u6642\u5c1a\u54c1\u724c\u5b78\u98a8\u683c\u884c\u92b7 Style Marketing\u300b (2021, March)\u3002\u7a4d\u6728\u6587\u5316\u51fa\u7248\u3002<a href=\"http:\/\/www.istylemarketing.com\">www.istylemarketing.com<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Audiobook","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 1.34048%;\" colspan=\"2\">\u300a\u5411\u6642\u5c1a\u54c1\u724c\u5b78\u98a8\u683c\u884c\u92b7 Style Marketing\u300b (2022, April)\u3002\u7a4d\u6728\u6587\u5316\u51fa\u7248\u3002<a href=\"https:\/\/www.books.com.tw\/products\/E070001850?loc=P_0052_001\">https:\/\/www.books.com.tw\/products\/E070001850?loc=P_0052_001<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Curation Work","people_publication_content":"Curator, Fowl and Auspicious Creatures: Wu Ku Rui Lan\u2019s Painting and Calligraphy Solo Exhibition <a href=\"https:\/\/www.ws.cuhk.edu.hk\/2025\/09\/30\/fowl-and-auspicious-creatures-wu-ku-rui-lans-painting-and-calligraphy-solo-exhibition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ws.cuhk.edu.hk\/2025\/09\/30\/fowl-and-auspicious-creatures-wu-ku-rui-lans-painting-and-calligraphy-solo-exhibition\/<\/a>"},{"people_publication_list_title":"Journal Articles","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%; height: 192px;\">\r\n<tbody>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 1.37174%;\" colspan=\"2\">Ip, C. Y., Wu, S. C., Liu, H. C., &amp; Liang, C. (2018). Social entrepreneurial intentions of students from Hong Kong. <em>Journal of Entrepreneurship<\/em>, 27(1), 47-64.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 96px;\">\r\n<td colspan=\"2\">Ip, C. Y., Liang, C., Wu, S. C., Law, K. M. Y., &amp; Liu, H. C. (2018). Enhancing social entrepreneurial intentions through entrepreneurial creativity: A comparative study between Taiwan and Hong Kong. <em>CREATIVITY RESEARCH JOURNAL<\/em>, 30(2), 132-142.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 1.37174%;\" colspan=\"2\">Ip, C. Y., Wu, S. C., Liu, H. C., &amp; Liang, C. (2017). Revisiting the antecedents of social entrepreneurial intentions in Hong Kong.\u00a0<em>International Journal of Educational Psychology, 6<\/em>(3), 301-323.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.37174%;\" colspan=\"2\">Shih-Chia Wu (2008). The comparison between Communications &amp; Public Relations studies \u2013 High Education as the example. \u65b0\u805e\u5927\u5b78, 2008 (02): 106-112.\r\n\u5433\u4e16\u5bb6 (2008)\u3002\u3008\u50b3\u64ad\u5b78\u8207\u516c\u5171\u95dc\u4fc2\u5b78\u4e4b\u6bd4\u8f03 \u2013 \u4ee5\u4e2d\u7f8e\u9ad8\u7b49\u6559\u80b2\u70ba\u4f8b\u3009\u3002\u300a\u65b0\u805e\u5927\u5b78\u300b\uff0c\u7b2c2\u671f\uff0c\u9801 106-112\u3002<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Chapters in Edited Books","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">\u5433\u4e16\u5bb6 (2013).\u3008\u50b3\u64ad\u5b78\u8207\u516c\u5171\u95dc\u4fc2\u5b78\u4e4b\u6bd4\u8f03 \u2013 \u4ee5\u4e2d\u7f8e\u9ad8\u7b49\u6559\u80b2\u70ba\u4f8b\u3009.\u300a\u50b3\u64ad\u5b78\u8207\u4e2d\u570b\u793e\u6703: \u5f35\u570b\u826f\u6559\u6388\u9084\u6b77\u7d00\u5ff5\u8ad6\u6587\u96c6\u300b\u6536\u9304\u65bc\u50b3\u64ad\u5b78\u8207\u4e2d\u570b\u793e\u6703\u7de8\u59d4\u6703\u7de8. \u9801621-631.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">\u5433\u4e16\u5bb6 (2006).\u3008\u4e2d\u7f8e\u516c\u5171\u95dc\u4fc2\u9ad8\u6559\u80b2\u6bd4\u8f03\u7814\u7a76\u3009.\u300a\u4e2d\u570b\u516c\u5171\u95dc\u4fc2\u767c\u5c55\u5831\u544a\u85cd\u76ae\u66f8\u300b (China\u2019s Public Relations Blue Book, 2005-2006) \u6536\u9304\u65bc\u5b5f\u5efa\u7de8. \u9801211-232.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Conference Papers and Presentation","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%; height: 1820px;\">\r\n<tbody>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"height: 96px;\" colspan=\"2\">Cheng, C., &amp; Wu, S. C. (2025, July 11). <em>The emergence of Taiwan's grassroots sounds in the market: The field recording project capturing the \u201cSounds of Taiwan\u201d inadvertently marked a crucial transformation in the development of Taiwanese popular music<\/em> [Conference presentation]. IASPM 2025 \u2013 International Association for the Study of Popular Music Conference, Paris, France. <a href=\"https:\/\/iaspm-paris2025.sciencesconf.org\/program\/graphic\/date\/2025-07-07\" target=\"_blank\" rel=\"noopener\">https:\/\/iaspm-paris2025.sciencesconf.org\/program\/graphic\/date\/2025-07-07<\/a><\/td>\r\n<\/tr>\r\n<tr style=\"height: 96px;\">\r\n\r\n\r\n<td style=\"width: 1.11732%; height: 72px;\" colspan=\"2\">Wu, S. C., &amp; Zheng, N. (2025, June 27). <em>AI-powered influence: How digital humans reshape consumer behavior. Examining the mediating roles of perceived value and trust<\/em> [Conference presentation]. BledCom 2025 \u2013 The 32nd International Public Relations Research Symposium, Bled, Slovenia. <a href=\"https:\/\/irp.cdn-website.com\/3d86596c\/files\/uploaded\/BLEDCOM+2025+PROGRAM+20.6.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/irp.cdn-website.com\/3d86596c\/files\/uploaded\/BLEDCOM+2025+PROGRAM+20.6.pdf<\/a><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"height: 72px;\" colspan=\"2\">Wu, S.C., Wei, Y.Y., Lin, W.Y., Huo, B.Y., Huang, X.Y., Chen, W.L. (2025, April 15-16). <em>Exploring privacy-related self-disclosure on social media - A Study of online privacy literacy and self-disclosure behavior<\/em> [Conference presentation]. The 29th International Conference on Corporate and Marketing Communications 2025, Birmingham, UK.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"width: 1.11732%; height: 72px;\" colspan=\"2\">Wu, S.C., Lei, S., Zhao, C., Wu, H., &amp; Liu, Y. (2025, April 15-16). <em>From data to wrapped: The role of personalization and nostalgia in user engagement and the mediating effect of perceived value<\/em> <strong> (Best Full-paper Award) <\/strong>[Conference presentation]. The 29th International Conference on Corporate and Marketing Communications 2025, Birmingham, UK.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S.C., Zheng, N.X. (2024, July).\u00a0<em>Get Closer: How Personality Tests Enhance Brand Awareness, Attitudes, and Engagement?<\/em>\u00a0Paper presented at the 31st International Public Relations Research Symposium, Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"height: 72px;\" colspan=\"2\">Wu, S.C., Liu, Y.Q., Fan X.R., Yu, Y.X. (2024, June).\u00a0<em>A Study on the Intensity of Exposure to Social Media Beauty Contents and Appearance Anxiety of Women: Xiaohongshu as An Example<\/em>. Paper presented at the ICA 2024 Preconference: Impacts of Strategic Communication in an Interconnected World, Sydney, Australia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"height: 72px;\" colspan=\"2\">Lei, K., Tang, Y.W., Hou, J.Y., Dai, L., Wu, S.C. (2024, March).\u00a0<em>The moderate effects of social identity and functional attitude between customer engagement and purchase intention - Athletic Apparel Industry as an example<\/em>. Full paper presented at the 28th International Conference on Corporate and Marketing Communications, Vienna, Austria.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"height: 48px;\" colspan=\"2\">Wu, S. C., Liu, X., Kuo, M.Y., &amp; Chan, Z., (2023, July). <em>Exploring the Public Engagement in Missing People on Social Media Platform - Douyin Xunren as An Example<\/em>. Paper presented at the 30th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\"><span lang=\"en-US\">Wu, S. C., &amp; Jiao, F. (2023, June).\u00a0<\/span><span lang=\"zh-CN\">\u63a2\u7d22\u5962\u4f88\u54c1\u724c\u81ea\u88fd\u904a\u6232\u5c0d<\/span><span lang=\"en-US\">Z<\/span><span lang=\"zh-CN\">\u4e16\u4ee3\u54c1\u724c\u611f\u77e5\u7684\u5f71\u97ff<\/span><span lang=\"en-US\">[Paper presentation]. Annual Conference of Chinese Communication Society 2023, Chang Jung Christian University, Taiwan<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px;\">\r\n<td style=\"height: 72px;\" colspan=\"2\">Chan,W.H., Cheng,L.Y., Law,W.I., Lee,Y.Y., Lui,W.T., Wong,S.Y., &amp; Wu,S.C. (2023, May).\u00a0<em>What Drive People to Participate Social Media Challenges? Explore the Attributes of Entertainment, Credibility and Celebrity Involvement<\/em>.\u00a0Paper presented at the Joint conference: Talking Across the World &amp; Business and professional communication in a changing world, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px;\">\r\n<td style=\"height: 100px;\" colspan=\"2\">Wu,S.C.,&amp; Luk,W.H. (2022, July). <em>How does the motivation of watching live streaming commerce affect online purchase intention?<\/em> Paper presented at the 2022 BledCom, 29th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 128px;\">\r\n<td style=\"width: 1.11732%; height: 124px;\" colspan=\"2\">Chan,C.H.,&amp; Wu,S.C. (2022, July). <em>The impact of marketing communication strategies on online consumer-brand community engagement during COVID-19 pandemic<\/em>. Paper presented at the 2022 BledCom, 29th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px;\">\r\n<td style=\"width: 1.11732%; height: 100px;\" colspan=\"2\">Wu,S.C., &amp; Chiu,T.Y.(2022, July) <em>A study of Memes, Conformity and Watching Intention: Squid Game as an example<\/em>. Paper presented at the 2022 BledCom, 29th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px;\">\r\n<td style=\"width: 1.11732%; height: 100px;\" colspan=\"2\">Wu, S. C., Yang, C., Lou, H., Wang, N., &amp; Zhang, Y. (2022, May). \u76f4\u64ad\u9593\u4e4b\u4e92\u52d5\u6027\u5c0d\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u5f71\u97ff-\u4ee5\u6dd8\u5bf6\u5e97\u92ea\u70ba\u4f8b[Paper presentation]. Interdisciplinary Narration Conference 2022, Tamkang University, Taiwan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px;\">\r\n<td style=\"width: 1.11732%; height: 100px;\" colspan=\"2\">Wang, Z., Jaio, F., &amp; Wu, S. C. (2022, May). \u6578\u4f4d\u6ffe\u93e1\u7684\u8996\u89ba\u8868\u9054\u8207\u5c0d\u53d7\u773e\u4e4b\u5f71\u97ff\u521d\u63a2 [Paper presentation]. Interdisciplinary Narration Conference 2022, Tamkang University, Taiwan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S. C., Cai, Q., Mo. Y. T. (2021, July). <em>Serving whom? Examining the motives and types of corporate social responsibility actions \u201cduring\u201d a public health crisis<\/em>. Paper presented at the 28th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Chan, C. H., Wu, S. C. (2021, July). <em>Reversible or irreversible user engagement behavior changes during COVID-19 pandemic: a case study of a top restaurant brand in Taiwan<\/em>. Paper presented at the 28th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S. C., Cheung, T. M., &amp; Tang, W. C. (2020, July). <em>Key-Opinion-Consumers (KOCs): the emerging influencers contributing to the purchase intention<\/em>. Paper presented at the 27th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Mao, Y. S., Wu, S. C., Xiao, H. G., Zou, J., Diao, H. L. &amp; Xia, C. X. (2019, July). \u5171\u4eab\u7d93\u6fdf\u4e0b\u4e4b\u4f01\u696d\u4fe1\u4efb\u4fee\u5fa9\u7b56\u7565\u5c0d\u7528\u6236\u611f\u77e5\u98a8\u96aa\u548c\u54c1\u724c\u4fe1\u4efb\u7684\u5f71\u97ff\u7814\u7a76 -- \u4ee5\u6ef4\u6ef4\u9806\u98a8\u8eca\u6a02\u6e05\u5973\u5b69\u9047\u5bb3\u4e8b\u4ef6\u70ba\u4f8b. Paper presented at the 12th PRAD &amp; 4th PRSC Conference, Xiamen, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S. C. &amp; Chan, C. Y. (2019, July). <em>What values motivate Millennials to share in social network sites?<\/em> Paper presented in the WCA ABC 2019 Conference, Wellington, New Zealand.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S .C., Wong, Y. P., Wong, Y. H., Sham, H. T., Leung, C. M., Lai, S. Y. &amp; Ip, K. Y. (2019, July). <em>Influencer or Celebrity? Who gains more trust on Instagram?<\/em> Paper presented at the 26th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S. C. &amp; Hilburg A. (2018, July). <em>The intersection of Litigation, Reputation &amp; Brand Trust: The High Cost of Low Trust<\/em>. Paper presented at the 2018 BledCom, 25th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 72px;\" colspan=\"2\">Ip, C. Y., Liang, C., Wu, S.-C., &amp; Liu, H.-C. (2017, November). <em>Outlines of the social entrepreneurial intentions of university students in Hong Kong<\/em>. Paper presented at the 2017 International Conference of Taiwan Association for Educational Communications and Technology, National Tsing Hua University, Taiwan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 24px;\" colspan=\"2\">Wu, S. C. (2017, Aug). <em>Communicating with China Millennials<\/em>. Paper presented at the 2017 IABC APAC Fusion Conference, Singapore.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 72px;\" colspan=\"2\">Ip, C. Y., Wu, S.-C., Liu, H.-C., &amp; Liang, C. (2017, July 5). <em>Alternative antecedents of social entrepreneurial intention: An investigation of college students from Hong Kong<\/em>. Paper presented at the 2017 International Conference on Business and Information, International Business Academics Consortium, Hiroshima, Japan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Huang, W. J., Wu, S. C. (2017, June). VR\u6280\u8853\u5f15\u5c0e\u65b0\u805e\u7522\u696d\u8b8a\u9769\u7684\u63a2\u8a0e. Paper presented at the Research Institute for Digital Culture and Humanities (RIDCH) Conferences 2017, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 24px;\" colspan=\"2\">Wu, S. C. &amp; students (2017, April). <em>Communicating with China Millennials<\/em>. Paper presented in IABC Hong Kong Conference, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px;\">\r\n<td style=\"width: 1.11732%; height: 48px;\" colspan=\"2\">Wu, S. C., Chen, J., &amp; Du, W. J. (2017, April). <em>PayEasy: My paddy field adoption movement: a CSR practice in Taiwan<\/em>. Paper presented at the 7th Annual International Research Exchange &amp; Faculty Development Conference, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Media Reports","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">Human Resources Hong Kong (March 2019), <a style=\"display: block;\" href=\"https:\/\/cuhkmdw-dev.visibleone.dev\/wp-content\/uploads\/2023\/02\/201903-chaiwu-mediareport.pdf\">Instant messaging blurs the line between work and personal life \u793e\u4ea4\u5a92\u9ad4\u6a21\u7cca\u5de5\u4f5c\u8207\u751f\u6d3b\u754c\u7dda<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">\u81ea\u7531\u6642\u5831 (2017.12.6),\u00a0<a href=\"https:\/\/ent.ltn.com.tw\/news\/breakingnews\/2275080\">https:\/\/ent.ltn.com.tw\/news\/breakingnews\/2275080<\/a>\u00a0\u7db2\u7d05?\u5343\u79a7\u4e16\u4ee3<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Vogue.com (Sept 15, 2017) ,\u300c\u5343\u79a7\u4e16\u4ee3\u5a92\u9ad4\u4f7f\u7528\u8207\u50b3\u64ad\u884c\u70ba\u5927\u8abf\u67e5\u300d\r\n<a href=\"https:\/\/cuhkmdw-dev.visibleone.dev\/wp-content\/uploads\/2023\/02\/wu-201709.pdf\">https:\/\/www.vogue.com.tw\/vogueme\/content-35871.html<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Telum Media (Aug 15, 2017), <a style=\"display: block;\" href=\"https:\/\/cuhkmdw-dev.visibleone.dev\/wp-content\/uploads\/2023\/02\/wu-201708.pdf\">\u201cCracking the Chinese millennial code: how to communicate with millennials?\u201d<\/a> (P. 4-5)<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Others","people_publication_content":"<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2016). The challenges and transformation of global luxury industry, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2016). The critical moment of fashion marketing, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2016). Experience is in power. Fashionable living and traveling, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2015). Brand extension: the dining jouney of luxury brand, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2015). The digital journey of luxury Brand, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5433\u4e16\u5bb6 - CUHK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cuhkmdw-dev.visibleone.dev\/zh\/people\/\u5433\u4e16\u5bb6\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5433\u4e16\u5bb6 - CUHK\" \/>\n<meta property=\"og:description\" content=\"M.S. 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