{"id":41311,"date":"2023-08-21T15:41:36","date_gmt":"2023-08-21T07:41:36","guid":{"rendered":"https:\/\/cuhkmdw-dev.visibleone.dev\/?post_type=peoples&p=41311"},"modified":"2023-09-22T17:56:56","modified_gmt":"2023-09-22T09:56:56","slug":"travis-j-louis","status":"publish","type":"peoples","link":"https:\/\/cuhkmdw-dev.visibleone.dev\/zh\/people\/travis-j-louis\/","title":{"rendered":"TRAVIS, J. Louis"},"content":{"rendered":"

B.A. in English & Communications<\/strong>
\nFlagler College<\/p>\n

M.Sc. in Strategic Communications<\/strong>
\nColumbia University<\/p>\n

Ph.D. in Media & Communication<\/strong>
\nCity University of Hong Kong<\/p>\n","protected":false},"featured_media":45468,"template":"","people_categories":[263],"about_nah_category":[293],"about_nah_code":[1413],"class_list":{"0":"post-41311","1":"peoples","2":"type-peoples","3":"status-publish","4":"has-post-thumbnail","6":"people_categories-teaching-staff-zh","7":"about_nah_category-nah-3-f-zh","8":"about_nah_code-319b-zh"},"acf":{"student_chinese_name":"","full_name":"","name_with_title_prof":"Dr. TRAVIS, J. Louis","position":"\u8b1b\u5e2b","full_position":"","project":"","content":"

Teaching and \/ or Research Interests<\/span><\/h4>\r\n
    \r\n \t
  • Public Relations<\/li>\r\n \t
  • Advertising<\/li>\r\n \t
  • Games<\/li>\r\n \t
  • Gaming<\/li>\r\n \t
  • Play<\/li>\r\n \t
  • LGBTQIA+<\/li>\r\n \t
  • Promotion<\/li>\r\n \t
  • Social & Digital Media<\/li>\r\n \t
  • Traditional Media<\/li>\r\n \t
  • Strategic Communications<\/li>\r\n \t
  • Culture Jamming<\/li>\r\n<\/ul>\r\n \r\n

    Professional Experience<\/span><\/h4>\r\n
      \r\n \t
    • Vice President of Communications<\/strong>\r\nNew York Health & Racquet Club<\/u>\r\n2002 - 2012<\/li>\r\n \t
    • Vice President\r\n<\/strong>Rubenstein Public Relations<\/u>\r\nJul 2006 - Jan 2007<\/li>\r\n<\/ul>\r\n \r\n

      Biography<\/span><\/h4>\r\n
        \r\n \t
      • Dr. J. Travis is a veteran of the communications industry with a 30-year career in media, marketing, advertising, and public relations. In 2019 he completed his Ph.D. at the City University of Hong Kong focused on the role of \"Play\" in marketing communications. In 2012, he completed his Master\u2019s of Science at Columbia University in Strategic Communications.\r\nTravis' media career began as a journalist for a local newspaper (The Middlesex News) in Massachusetts before transitioning into radio promotions industry in college.\r\nIn New York City he worked with many popular entertainers in the film, television & music industries while bridging the gap between entertainment marketing and corporate publicity.<\/li>\r\n<\/ul>\r\n \r\n

        Advice to students<\/span><\/h4>\r\n
          \r\n \t
        • Communications is not<\/strong><\/u> about awareness. Our role is to stimulate an action. As such, never aim to impress. Your work must persuade, inform and hopefully entertain.<\/li>\r\n<\/ul>\r\n \r\n

          Awards<\/span><\/h4>\r\n
            \r\n \t
          • Davey Silver Advertising Award, 2007<\/li>\r\n<\/ul>\r\n ","publication_list_title":"Publication List","people_publication_lists":[{"people_publication_list_title":"Book","people_publication_content":"Travis, J. (co-author) (2021). Creating a Global Cultural City via Public Participation in the Arts: Conversations with Hong Kong\u2019s Leading Arts and Cultural Administrators<\/em>. New York: Nova Science Publishers, Inc."},{"people_publication_list_title":"Conferences","people_publication_content":"Playing with Consumers: Play Expands Game Based Marketing Communications,\u00a0ICA 2019 Flashlight Session Presentation Game Studies Division\r\n\r\nUrban Play Bolstered by Companies Branding the Third Place \"Variations on a Theme of Urban Play\" NCA Pre-Conference 2008, National Communications Association (NCA), 2018\r\n\r\nEvolving Consumer Interaction in Game Play, 2016, DiGRA Taiwan Conference"}]},"yoast_head":"\nTRAVIS, J. 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