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PR Seminar – How does “Sustainability” emerge with “Strategic Marketing and Communications”? A demonstrative case of DBS Bank

Undergraduate Activities
Date SEP 23 2025

Speaker Bio:
Joyce Leung
Assistant Vice President
DBS Foundation
Group Strategic Marketing & Communications

Joyce Leung is an all-round communicator with a strong sense of purpose at work and in life, highly self-disciplined and self-motivated characters, and a lifelong goal to progress as an individual and excel as a team.

She has 15 years of solid work experiences across corporate affairs and brand management, marketing and digital communications, stakeholder and community engagement, impact business development, and advocating CSR, CSV, social entrepreneurship and intrapreneurship. She currently works at DBS Foundation, which sits within the Group Strategic Marketing and Communications department in DBS Bank (Hong Kong) Limited, managing grants and awards set up to scale up social enterprises and SMEs that have sustainable business models and generate social impacts.